Firstrust Bank

  • Digital Marketing Manager/Lead

    Location US-PA-Horsham
    Job ID
    2018-1834
    # Positions
    1
  • Objective

    Reporting to the Marketing VP, Digital Strategy & Design, this position will be responsible for developing and executing on strategic marketing plans across all key digital channels including, email, paid media (social, search, programmatic native, display), and website. This role is also responsible for administering Firstrust’s Marketing Automation Platform including optimizing system functionality, driving best practices and overseeing marketing programs including email deployment, lead capture, lead scoring and nurturing. Must be a creative, critical-thinker with proven track record in marketing technologies, email marketing and analytics. This role will work closely with other marketing team members, agencies, freelancers, stakeholders and cross-functional teams at all levels

     

    Firstrust Bank is an Affirmative Action Contractor and is an Equal Opportunity Employer.

    Minority/Female/Disabled/Veteran

    Responsibilities/Duties

    Implements and manages email campaigns through Pardot for lead acquisition, nurturing and re-marketing. Build automated, triggered journeys

    Perform day-to-day marketing activities including email campaign set-up, push notifications, scheduling, testing, proofing and deploying campaigns

    Segment prospect and customers based on demographics, behaviors – last engagement, website interactions (content downloads, site page visits and customer journey/lifecycle status)

    Leverages data to define audience groups. Develop roadmap, KPIs and program reporting to project growth. Develop insights through analysis of performance (conversion rates, bounce rates, open and click rates, A/B testing, etc.)

    Regular traffic monitoring and conversion of website, recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

    Manage and develop content for social media channels such as Linkedin, Twitter and Facebook

    Maintain consistent and high customer journey communication and digital design standards across all digital communications touchpoints. Act as consultant to businesses to share best practices across team and ensure all brand guidelines are being followed.

    Maintain governance for marketing team use of high performing templates for email, landing pages, native ads, etc. that are executed through the marketing automation platform

    Budget tracking of Digital Design and Strategy team expenses

    Build solid relationships and provide continual communications with the various marketing teams

    Manage internal/external vendor relationships for paid media

    Ability to develop and oversee production of original content

    Participate in marketing planning process

     

    Knowledge - Skills & Abilities

    3-5 years of digital marketing experience is required

    Proficiency with marketing automation tools. Experience with Pardot is a plus.

    Proficiency developing and deploying triggered journey tactics including direct mail, email, text, and other tactics as appropriate.

    Experience running A/B and multivariate split tests.

    Understanding of direct response tracking methodologies and sales attribution models.

    Excellent project management skills, including organizing, prioritizing, and tracking all phases of a project

    Able to review large sets of data and evaluate for consistency and accuracy.

    Basic knowledge of HTML required; experience editing HTML preferred

    Experience with Adobe Photoshop or Creative Suite preferred

    Proficiency in MS Office programs and Google Suite

    Team-oriented and skilled in working within a collaborative environment

    Strong organizational skills and attention to detail.

    Self-motivated and flexible, able to manage multiple priorities at once

     

     

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