The Primary function of this position will be to lead the digital transformation strategy for Firstrust Bank. The Digital Strategy & Design Manager will be expected to build, manage and optimize the digital, mobile, social and online banking channels to develop deeper relationships through a superior digital-mobile first customer experience.
Through application of modern web design, SEO, marketing automation, big data analytics and a deep understanding of our customer, the Digital Strategy & Design Manager will ensure the delivery of the right message at the right time, in the right medium to customers and prospects to improve engagement and acquisition opportunities across the customer’s life-cycle.
Firstrust Bank is an Affirmative Action Contractor and is an Equal Opportunity Employer.
Digital, mobile, social, video strategies, tactics and roadmap to achieve goals
Marketing investment to achieve goals
Web to lead generation best practices for marketing/sales optimization
Content development, recommended channel formats, templates, design across digital, mobile, social and video
Modern, simple, competitive website, mobile site, online banking, social channels
Testing and optimization roadmaps for improving acquisition and engagement
Development of digital marketing inputs into product and line of business marketing plans
Marketing automation proficiency
Lead generation scoring, existing customer development, new customer journeys
Digital content delivery that is simple, memorable and delivers utility
Social media presence, engagement and growth of followers
Digital/mobile marketing first approach
Financials and budget
While performing the essential functions of this position, the employee is subject to sedentary work for extended periods of time. Some amount of mobility in order to attend in-person meetings across two office locations is necessary. The employee must be able to use computer and office equipment and communicate and exchange information to internal and external customers.