The primary function of this position will be to lead marketing strategy, planning and execution for Firstrust’s business and commercial banking units with the goal of bringing new business customers to Firstrust bank, while expanding our business with current customers.
Firstrust Bank is an Affirmative Action Contractor and is an Equal Opportunity Employer.
Marketing strategies and tactics to achieve goals
Marketing investment to achieve goals
Lead generation funnel optimization
Content writing and design across digital, mobile, collateral, social
Product and line of business marketing plans.
Marketing automation content; end to end consumer customer experience.
Lead generation, existing customer development, and new customer journeys.
Using internal customer data to drive customer growth, e.g. up and cross sell.
Writing content that is simple, memorable for digital, web, social & sales channels.
Digital/mobile marketing first approach.
Managing and developing marketing employees.
While performing the essential functions of this position, the employee is subject to sedentary work for extended periods of time. Some amount of mobility in order to attend in-person meetings across two office locations is necessary. The employee must be able to use computer and office equipment and communicate and exchange information to internal and external customers.